Cold Brew CoffeeDEVELOP a cold brew coffee beverage with stevia in a short time frame.
MARKET RESEARCH on different cold brews and TEST which solution to apply stevia to, TRIAL and ERROR with varying amounts of stevia to find the perfect ratio, and PERFORM sensory testings to get feedback on prototypes. YIELDED a delicious tasting coffee that SHOWCASED the cold brew taste and Stevia’s capability of sweetening and good taste which was made available to PUBLIC TESTING at a trade show by hundreds of people over the span of a few days with POSITIVE FEEDBACK. |
MyPath Website RedevelopmentsREDEVELOP a website and FIND the right fit for a tone on how to approach funders in their blog content and website.
RESEARCH partner organizations and competitors, CONDUCT interviews, PERFORM content audit, STORYBOARD scenarios, BRAND (with brand deck), and BRAINSTORM ideas. PRESENTED to the company, who REALIZED there were inefficient things they were doing and ACCEPTED our ideas for a downloadable brief and website improvements as well as ASKED for sample websites and blogs to MODEL what they should be showcasing. |
Black Currant SmoothieDEVELOP a bottled fresh smoothie using the seasonal fruit, black currant, HIGHLIGHT health benefits, SUSTAINABILITY, and local Illinois ingredients.
TEST ingredients, EXPERIMENT flavors, MODIFY quantities, UPSCALE formula for large batch sensory judging panel. PRODUCED a black currant rose flavored RTD smoothie, RECEIVED positive consumer feedback, smoothie was ADDED as an item to be sold in university dining halls. |
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