As promised, part 2 of my Thanksgiving break trip…This is Japan. I spent a total of 3 mere days in a country that hosts innumerable places to explore. Japan is a dream place to hit for so many people and I would definitely come back again for a longer period of time to really delve into the depths of the cool discoveries that Tokyo holds. To be honest I don’t really know how to start this post because I feel like I really only barely skimmed the surface of what Tokyo and Japan has to offer. Nevertheless, here we go.
0 Comments
Thanksgiving break is usually a week for students to go home, binge eat comfort food, and stress about upcoming finals while trying to relax. Sadly, I haven’t celebrated American Thanksgiving because I haven’t been actually been in the US on that day for 7 consecutive years now. But that’s okay because this year I left school a few days early and went to Bali and Belitung Islands in Indonesia and Tokyo in Japan. Bali’s volcano Mt. Agur just erupted a few days after I left Bali. Thank goodness for timing because it erupted a few weeks before we arrived as well. Having been able to escape that and safely land back in the US, here’s a brief overview of how I explored Bali and the Belitung Islands of Indonesia in 4 days. Tokyo will be in the next post.
July 13th, 2017 I stood in the Bogota airport in Colombia with tears falling down my face. I think it was my first time crying in an airport. But how could I not when I had to part ways from my wonderfully loving, warm, and caring Youth for Christ host family that I had spent over 3 weeks with? Those weeks I spent in Colombia were organized by CTI Music Ministries in partnership with Youth for Christ Colombia. CTI trains musicians and sends them out to different countries to serve and spread the gospel through music, so I was sent to Bogota, Colombia after two weeks of training in the US with my band.
Yesterday I went to Whistler, BC to go snowboarding and on one of the ski lifts I was talking to an 8 year old boy who was from Toronto but visiting Whistler for a ski trip and he told me it was beautiful here and his dream was to get a job and move here to British Columbia one day when he’s older. I told him to remember that dream and don’t forget to pursue it because too often people have dreams as a kid but when they get older they forget their goals and become complacent in their comfort. Not to say my life is goals, but I did make goals and I am adamant about following through with them. That brings us to today where I’ve been living in Vancouver now for almost a month.
With increasingly more people working from home (required or not), people are discovering that the home office has some perks that the workplace just does not have. Before, it was only the modern companies that allowed remote work, but now more and more companies have shown adaptability and flexibility to adjust and allow for a home office.
The perks of working remotely include no commute time, saving money, and more flexibility in time scheduling and breaks. The cons of working in-office include multiple interruptions, rigid spaces, and lack of fitness. As we emerge from this period of forced remote work, what adaptations will we take with us from the home office that can be implemented to office buildings? There are many different types of crises, personal, economic, environmental, or political just to name a few. Regardless of the source, the general consensus for a crisis is negative: that it is damaging and affects multiple parties. Consequently, there are many different ways or theories to deal with crises. Thus, crisis communication is crucial to navigating how to respond and rebound.
One of the main crisis communication theories is Situational Crisis Communication Theory (SCCT), which we will be diving in deeper to investigate how to manage and implement into real life. Today’s average consumer checks their phone about 80 times a day and millenials double that. It comes to no surprise that mobile use is becoming more and more prevalent, even overtaking desktop use in some areas. Understanding the fundamentals of mobile marketing can be useful but the full range of what mobile marketing can offer is shown when you focus your marketing strategy on it.
Of course, when talking about focusing marketing strategy you can’t forget about focusing marketing budget and making it more effective. There are many good reasons why focusing your marketing strategy and budget on mobile marketing will be beneficial in the short and long-term run. Coronavirus is on the forefront of everyone’s minds, news headlines, and trending stories. It is a global pandemic, an economic disaster, and a business crisis.Lives are on the line, and businesses should respect the risk of the virus but not be blind to opportunity. This is a chance for you to show how your company handles crisis and navigates through unknown waters. PR is relevant always, especially in times of crisis. We want to look towards PR to learn how to respond to crisis and how to continue conducting business empathetically, and how to maintain a positive reputation with the public amidst panic. Here are some tips and ways to practice PR in times of crisis of today’s age
Thought leadership has resurfaced again as a popular buzz word in the business world and for rather good reason. Thought leadership is essentially content marketing just through a more internal route. Exploring the passions that drive your business or listening to the experiences of your audiences, these are all part of a thought leadership strategy and a strategy is extremely useful for startups.
You’re a startup and you’ve spent much of your beginning phases establishing how you differentiate yourself from the rest of the startups in the world. You’ve pitched your idea and company to so many, focusing on the points of how you stand out specifically. Now that it comes time to set up your thought leadership strategy as a startup, if your first thought is to approach it by differentiating yourself just like everything else, think again. Here lie some layered rocks, ominously shaped but softened by the white snow. There lies a pool of water, not frozen up quite solidly by the temperatures. To my right there are small fields of tall yellow husks and grasses growing silently against the cold cement wall. I close my eyes and breathe in the fresh air and pure nature; smoke and car fuel find themselves diluted in these scents. A concrete bridge overheads the layered rocks and the pool of water reflects a nearby condominium. Tasked with a photoshoot in nature I start pulling out my gear and making myself at home. The marks of human influence didn’t bother me in my pursuit of a natural shoot. I understood how mankind had influenced this natural world and how this natural world has influenced us. Regardless, I could photoshop the signs of industrialization out of the photos anyways, all I needed was a base resemblance of nature for me to work with and manipulate later. I set up a self-timer on my camera and skidded down the rocks in the 10 seconds I had to pose on the cliffs of the rocks and manifested humanity into this picture – perfect construction of a natural world.
|
Categories
All
|