With increasingly more people working from home (required or not), people are discovering that the home office has some perks that the workplace just does not have. Before, it was only the modern companies that allowed remote work, but now more and more companies have shown adaptability and flexibility to adjust and allow for a home office.
The perks of working remotely include no commute time, saving money, and more flexibility in time scheduling and breaks. The cons of working in-office include multiple interruptions, rigid spaces, and lack of fitness. As we emerge from this period of forced remote work, what adaptations will we take with us from the home office that can be implemented to office buildings?
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There are many different types of crises, personal, economic, environmental, or political just to name a few. Regardless of the source, the general consensus for a crisis is negative: that it is damaging and affects multiple parties. Consequently, there are many different ways or theories to deal with crises. Thus, crisis communication is crucial to navigating how to respond and rebound.
One of the main crisis communication theories is Situational Crisis Communication Theory (SCCT), which we will be diving in deeper to investigate how to manage and implement into real life. Today’s average consumer checks their phone about 80 times a day and millenials double that. It comes to no surprise that mobile use is becoming more and more prevalent, even overtaking desktop use in some areas. Understanding the fundamentals of mobile marketing can be useful but the full range of what mobile marketing can offer is shown when you focus your marketing strategy on it.
Of course, when talking about focusing marketing strategy you can’t forget about focusing marketing budget and making it more effective. There are many good reasons why focusing your marketing strategy and budget on mobile marketing will be beneficial in the short and long-term run. Coronavirus is on the forefront of everyone’s minds, news headlines, and trending stories. It is a global pandemic, an economic disaster, and a business crisis.Lives are on the line, and businesses should respect the risk of the virus but not be blind to opportunity. This is a chance for you to show how your company handles crisis and navigates through unknown waters. PR is relevant always, especially in times of crisis. We want to look towards PR to learn how to respond to crisis and how to continue conducting business empathetically, and how to maintain a positive reputation with the public amidst panic. Here are some tips and ways to practice PR in times of crisis of today’s age
Thought leadership has resurfaced again as a popular buzz word in the business world and for rather good reason. Thought leadership is essentially content marketing just through a more internal route. Exploring the passions that drive your business or listening to the experiences of your audiences, these are all part of a thought leadership strategy and a strategy is extremely useful for startups.
You’re a startup and you’ve spent much of your beginning phases establishing how you differentiate yourself from the rest of the startups in the world. You’ve pitched your idea and company to so many, focusing on the points of how you stand out specifically. Now that it comes time to set up your thought leadership strategy as a startup, if your first thought is to approach it by differentiating yourself just like everything else, think again. |
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